Jaimen Lee for Gap x Tumblr


«look details: first women’s look: Gap nylon popover (in icy mint), Gap essential striped long-sleeve scoop t (in green stripe), Gap 1969 sexy boyfriend jeans, Gap braided belt, Gap printed pointy flats (in polka dot), Essie polish (in pretty edgy), Kenzo pitti uomo kenzo tiger tote.

first men’s look: Gap knit crewneck pullover, Gap essential striped v-neck t (in lemon meringue), Gap 1969 heritage canvas jacketGap black leather belt, Gap lived-in slim khaki (in tile blue), Urbanears ‘zinken’ headphones (in olive), Warby Parker ‘edgeworth’ sunglasses.

second women’s look: Gap pure neon sweater (in neon mint green), Gap 1969 polka dot legging skimmer jeans, Gap leather sneakers (in gold), Gap lasercut belt (in green), Carrot tri-pocket polkadot backpack, NARS velvet matte lip pencil (in bahama), BaubleBar tortoise link strand necklace

second men’s look: Gap 1969 heritage denim jacket, Gap essential v-neck t (in daybreak blue)Gap 1969 super skinny fit jeans (black wash), Gap single stripe straw fedora, Spurling Lakes colorblock canvas backpack. »


i’m so excited to share my looks i created in partnership with The Gap, Tumblr and Filter Magazine for sxsw . these festival-ready looks for guys and girls are perfect because they’re casual, layered for varying day-to-night and show-to-show temperatures and ultimately, super casual and cool. sxsw brings together all sorts of people - from businesses to emerging bands so it’s always smartest to look your best but also wear clothes you feel like yourself in — i think these are perfect!

if you’re in/around nyc this thursday, i’m hosting a pre-sxsw party at The Gap’s herald square location where the above looks will be on display, i’ll also be wearing and blogging tomorrow the outfit i picked out for myself to wear while hosting! so get your sxsw loks ready and shop the links above! hope to see you thursday!  xoxo

all images are my own, unless otherwise noted. please give proper credit for content and imagery used.